Founded only in 2013 by Ernest Costafreda, Costalamel’s unique brand of illustrated t-shirts has quickly caught everyone’s attention with their stylishly cool yet romanticised looks. Committed in helping local businesses and projects alike, the entire process is 100% handmade in Barcelona.
We could speak forever about the wonders and refreshing attitude this brand radiates, but we decided to let them speak for themselves in the form of a video that features not only their latest summer collection but also a valuable insight to their joyful outlook on life!
Summmmmer from Costalamel on Vimeo.
What is the story behind Costalamel?
It truly begins without me being aware of it. You do what you love, with not a lot of thinking about making it real, until a day comes when the thing that you used to do because you love it, turns so important that you need to choose. Leave it or live with it. Life is about choosing, it is born basically from the personal need of finding, or letting it find you, a project in which you focus all your efforts, illusions and capabilities.
What is the relationship between your creations and your surroundings?
We believe your designs are very much influenced by them.
Barcelona is just the perfect place to create. It’s 5 minutes from the world, so it’s pretty easy to find people around that inspire you. There are many cultures, languages and points of view; a cocktail of art & culture. You just have to let yourself flow and create.
We know Costalamel has a very handcrafted process, and we love that you decided to follow this path. Could you tell us why you decided to take a slower approach in a world where everything seems to work the other way around, especially from a business stand point?
I chose it in order to be sincere. If I have to dedicate all my life to making t-shirts, from my point of view, it’s got to be worth it. I wouldn’t do this in order to JUST make money, I love what I do and I think that if you want to change the way things are done you have to start by producing things locally. Even if it’s more expensive people will notice and value this.
What’s the most fun part to do in your creative process?
And the most difficult?
The toughest one is dealing with yourself. When you’re alone doing a project you have to be very confident, strong and brave and it’s often difficult.
The most beautiful thing is to have the opportunity to spread to the world your beliefs and to receive love and admiration in return.
If you were to choose some other profession besides a designer, what would you be doing?
Something related with communication, art and design. Maybe a shop, a restaurant, who knows.
We’ve read your manifesto and the word “crazy” appears quite often.
So tell us, what is the craziest thing you’ve done for Costalamel?
I try to stop every person that I think really fits in with Costalamel, even if it’s a potential customer, a model for a shoot or if it’s Jon Kortajarena. I just try to be kind and sometimes you get a surprise
Do you have any new upcoming projects you’d like to share with us?
I would like to start working on more designs and different things apart from t-shirts. This summer we released a bodysuit and the idea is to make more things and collaborations to spread the honey manifesto abroad.
Interview by Marta Huguet Cuadrado / Photography by Marta Huguet Cuadrado
Models: Elena Huguet Cuadrado and Agustin Utrilla
Founded in Barcelona, Costalamel’s aim is to spread the Keep calm
and make la honey manifesto through illustrated t-shirts.