Aside from getting the word out on today’s most impressive film photographers and their work, Whattaroll also touches base on other themes that are related to photography through On the Roll.

In Photohistory, we revisit the historical side of photography by looking back at some of the most iconic brands, cameras, and photographers. Whattatip explores the technical aspects of photography and also contains some tips for improving certain techniques with tutorials and illustrations. With the help of our readers, Community Shelves aims to serve as an archive of photos taken using various films and cameras, giving people an idea on how to take advantage of certain film + camera combinations to get the results they want. We are also fortunate to be surrounded by a lot of talented people who are willing to share their knowledge and insights, so you’ll find that our magazine is occasionally spiced up by write-ups and features by our Whattaroll Friends.